Exhibition Mystery Shopper Survey

If you really want to know how your stand and staff are performing you can engage us to run a mystery shopper survey at your next exhibition.

How does it work?

We attend an event where you're exhibiting and question a number of visitors about their experience of your stand.  We then collate and interpret the responses.

What do you ask?

The questions normally cover the visitors views on the stand itself, for example, the clarity, layout, tidiness etc. and also how they found the staff in terms of greeting, appearance, attitude, product knowledge, questioning and listening skills.  However the questionnaire can be tailored if required.

What do I get at the end?

We then meet with you to de-brief and provide a report on our findings, you can download an example report here Exhibition Mystery Shopper Report pdf

Does it work?

Our customers thinks so:-

“Exhibitions are an important component of our marketing strategy, we want to ensure that our visitors have the best experience possible and that we maximise our return.  So we decided to run a Mystery Shopper Survey at our stand at the NEC.  Having feedback from actual visitors highlighted the areas where we were doing well and those where we needed to improve.  It also threw up some interesting observations that we wouldn’t necessarily have considered for ourselves.  Being able to give objective feedback to our team was invaluable as it’s much more powerful to feedback the visitor’s views on how they came across than our own opinions.  I’d certainly recommend it to anyone who exhibits regularly and is serious about getting the most from these events.” - Martyn Baker, Marketing Manager, Traka Plc

How much does it cost?

A typical UK based Mystery Shopper Survey will cost £800 (plus VAT and travelling expenses).