Manning the Stand - Exhibition
Training
Duration:
1 day
Venue: Your offices or a location of your choosing
Fees: £895 per team
It's designed to be a fun
day using exercises, humorous videos and a little light role-play to make the
training stick. We also try to make the course as relevant as possible by tailoring
it to your business.
Our
programme covers:
-
Exhibitions a different kind of selling
-
Understanding the
exhibition environment
- The
importance of the people manning the stand
- Ten
biggest visitor turn-offs
-
Why you are there
-
Understanding company
objectives
-
Setting personal targets
-
Preparation
-
Clothing, back pain, diet, drinking, breath,
sleep, exercise
-
Stand Etiquette
-
Classic do’s and don’ts
- Body
language
-
Welcoming visitors
-
“How not to Exhibit Yourself”
-
Video starring John Cleese and Bernard Cribbins
-
Initiating Contact
-
Avoiding ‘Can I help you?’
-
Questioning Skills
-
Visitor Types
-
Prospects, Time Wasters,
Influencers, Schmoozer’s, Press, Competitors, Complainers
-
Spending time with the people who matter
- How
to move on those who don’t
-
Dealing with Visitors
-
Identifying roles and
responsibilities
-
Understanding needs
-
Confirming the next action
-
Logging enquiries
-
Using literature effectively
-
“A Reason to Buy”
video starring Peter Davison
-
Talking Benefits
-
Understanding your USP’s
-
Communicating benefits
-
The Handover
-
Passing your visitors on smoothly to other
stand personnel
-
Following Up
-
Ensuring leads are dealt with quickly and
effectively
|
 |
|
If you have any questions or to check
availability call Jon on 01604 883541
|
|