Exhibition Training - Course
Programme
Duration:
1 day
Venue: Your offices or a location of your choosing
Fees: £995 per team
(excludes VAT and travelling expenses)
New - £249 Public course also available click here for details
The course is designed to be a fun
day using exercises, group work and humorous videos to make the
exhibition training stick. We also try to make the course as relevant as possible by tailoring
it to your business.
Our
programme covers:
-
Exhibitions a different kind of selling
-
Understanding the
exhibition environment
- The
importance of the people manning the stand
- Ten
biggest visitor turn-offs
- Why
exhibition training skills matter
-
Why you are there
-
Understanding company
objectives
-
Setting personal targets
-
Preparation
-
Clothing, back pain, diet, drinking, breath,
sleep, exercise
-
Exhibition Stand Etiquette
-
Classic do’s and don’ts
- Body
language
-
Welcoming visitors
-
“How not to Exhibit Yourself”
-
Video starring John Cleese and Bernard Cribbins
-
Initiating Contact
-
Avoiding ‘Can I help you?’
-
Questioning Skills
-
Visitor Types
-
Prospects, Time Wasters,
Influencers, Schmoozer’s, Press, Competitors, Complainers
-
Spending time with the people who matter
- How
to move on those who don’t
-
Dealing with Visitors
-
Identifying roles and
responsibilities
-
Understanding needs
-
Confirming the next action
-
Logging enquiries
-
Using literature effectively
-
“How to Connect in 90 Seconds or Less”
-
Talking Benefits
-
Understanding your USP’s
-
Communicating benefits
-
The Handover
-
Passing your visitors on smoothly to other
stand personnel
-
Following Up
-
Ensuring leads are dealt with quickly and
effectively
Read our Exhibition Skills Success Stories |
