Exhibition Training - Course Programme

Duration: 1 day
Venue: Your offices or a location of your choosing
Fees: £995 per team (excludes VAT and travelling expenses)

New - Public course also available click here for details

The course is designed to be a fun day using exercises, group work and humorous videos to make the exhibition training stick.  We also try to make the course as relevant as possible by tailoring it to your business.

Our programme covers:

• Exhibitions a different kind of selling
  • Understanding the exhibition environment
  • The importance of the people manning the stand
  • Ten biggest visitor turn-offs
  • Why exhibition training skills matter
• Why you are there
  • Understanding company objectives
  • Setting personal targets
• Preparation
  • Clothing, back pain, diet, drinking, breath, sleep, exercise
• Exhibition Stand Etiquette
  • Classic do’s and don’ts
  • Body language
  • Welcoming visitors
• “How not to Exhibit Yourself”
  • Video starring John Cleese and Bernard Cribbins
• Initiating Contact
  • Avoiding ‘Can I help you?’
  • Questioning Skills
• Visitor Types
  • Prospects, Time Wasters, Influencers, Schmoozer’s, Press, Competitors, Complainers
  • Spending time with the people who matter
  • How to move on those who don’t
• Dealing with Visitors
  • Identifying roles and responsibilities
  • Understanding needs
  • Confirming the next action
  • Logging enquiries
• Using literature effectively
• “How to Connect in 90 Seconds or Less”
• Talking Benefits
  • Understanding your USP’s
  • Communicating benefits
• The Handover
  • Passing your visitors on smoothly to other stand personnel
• Following Up
• Ensuring leads are dealt with quickly and effectively

Read our Exhibition Skills Success Stories